Giselle Beiguelman is a new media artist and multimedia essayist. She teaches Digital Culture at the Graduation Program in Communication and Semiotics of PUC-SP (São Paulo, Brazil) and is artistic director of Sergio Motta Art and Technology Award. In her oeuvre she researches the cultural impact of the Internet and technology. Her work includes the award-winning projects like The Book after the Book, a hypertextual and visual essay, where criticism and web art melts into the context of the net_(reading/writing)_condition. She has been developing art projects for mobile phones, art involving public access via web, SMS and MMS to electronic billboards and art works exploring the cultural potentials of mobile tags.