Videospread distributes a collection of artist films and videos dedicated to screenings in
public spaces. The Videospread concept is based on a silent (mute) program, which puts forward the power of images through their visual attraction. The programs question the capacity of Art having a direct impact on the perception and appropriation of an artistic content on the general public. Furthermore, Videospread wishes to develop a new market for Video Art.
Videospread programs should not be considered like common television programs, but rather be regarded as a visual presence, a moving painting. The content of the programs is silent, non-narrative and specifically conceived for television broadcasts and screenings in public spaces. The films are produced by artists from around the world and can be classified in different genres : 3D animations, experimental and conceptual films , ambient movies with strong esthetical criteria, all however, having the common denominators of being Art works.
Each individual is confronted daily - voluntarily or not - to the growing exposure to visual information (at home, at work, in public places, during transports, in the street…). These images are usually of commercial and/or advertising nature, and rather poor in cultural and artistic content. To try and impose a new type of visual « standard » can be the beginning of a different relationship between us – spectators - and the images that we are fed, on a daily basis. Videospread wishes to encourage and promote critical thinking, as well as challenge the way we look at moving images.